We’ve all dreamed about it – A lucky few live the dream. In Vancouver, an increasing number of companies are looking for full-time social media experts. That’s right – People who get paid (well) to spend all day on Facebook, Twitter and YouTube. Skeptical about the qualifications of these so-called experts? I was. So I tracked down a new hire at Nature’s Path Organics, one of the world’s largest organic cereal companies, and spent some time with her on the job. I wrote about about the experience for BC Business Magazine:
What It’s Like to Work in Social Media
Remy Scalza; Special to BC Business
In her second-floor cubicle in an office whose walls are painted pumpkin orange, 28-year-old Christabel Shaler is eating gluten-free cereal with almond milk and checking Facebook. A status update she posted a few hours earlier has already drawn 14 comments and 56 Likes from some 135,991 Facebook fans. She clicks the refresh button and a new comment shows up. “I’m so plugged in I have to make myself take breaks,” Shaler explains, whipping through open windows on her 21.5-inch iMac with a twitch of the mouse. “I’m constantly online checking.”
Facebook addiction is hardly a problem in her position. Shaler was recently hired to fill the new post of social media specialist at Nature’s Path Foods Inc. in Richmond, the giant in organic breakfast foods with more than 400 employees and $200 million in annual sales.
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